Sponsors

History of MRA

 

It is through the generous support of the businesses featured below that the Miss Rodeo America pageant and organization is possible. Miss Rodeo America Inc. greatly appreciates its continued commitment to our wonderful girls, the sport of rodeo, and the western way of life. Please consider what our sponsors have to offer the next time you’re in the market for the products or services they provide.
 

CIRCLE Y SADDLERY & REINSMAN EQUESTRIAN

Circle Y Saddles, Inc., America’s Leading Saddle Brand, celebrates 60 years of saddle making in 2020. We’re proud to support Miss Rodeo America contestants by providing saddles to be used in the horsemanship competition. As a critical component of their competition, these all-around saddles are fit for a queen as she’s making her best riding impression. From the trail to the arena, a Circle Y can be relied on to fit you and your horse well for a great ride.

Reinsman Equestrian is the elite performance brand in performance saddles. Every Reinsman saddle is handmade in Texas and fully customizable with top-of-the-line features to create the highest quality product. We are proud to present Miss Rodeo America with a trophy all-around saddle that she will enjoy for years to come as a reminder of her tremendous accomplishment. Reinsman is your choice for the highest-quality saddles and accessories, which make a better ride.


WRANGLER
WRANGLER jeans is the “official western jean and shirt manufacturer” of Miss Rodeo America, Inc. WRANGLER’S sponsorship program includes financial assistance to the year-round business operation and scholarship program. WRANGLER co-sponsors Miss Rodeo America’s color autograph pictures and provides her with an extensive wardrobe of WRANGLER jeans and shirts. WRANGLER awards gift certificates to each contestant competing in the Miss Rodeo America Pageant. Additionally, WRANGLER jeans & shirts are provided for the Style Show and Coronation productions during the Miss Rodeo America Pageant in Las Vegas.
 

JUSTIN BOOT COMPANY
Justin Boot Company is the “official footwear” of Miss Rodeo America, Inc. Justin Boot Company supports the Miss Rodeo America organization’s year-round operations and co-sponsors Miss Rodeo America’s autograph sheets. Additionally, the company provides each contestant in the Miss Rodeo America Pageant a pair of Justin Boots. A wardrobe of Justin Boots is provided to the reigning Miss Rodeo America, and gift certificates are awarded to the runner-ups. For more information, visit Justin Boot Company.
 

AMERICAN QUARTER HORSE ASSOCIATION
The American Quarter Horse Association, sponsor of the Miss Rodeo America Pageant since the early 1970s, continues its strong support of the pageant through its involvement in the horsemanship competition. The AQHA provides funding for the use of PRCA stock contractor saddle horses for the horsemanship and promotes the Miss Rodeo America Pageant through articles and advertising in the AMERICAN QUARTER HORSE JOURNAL. Each year, the AQHA awards a beautiful saddle to the winner of the horsemanship division of the Miss Rodeo America Pageant and supports additional pageant events and activities.
 

BOOT BARN
 

What started out as one store in 1978 has since become the largest western and workwear retailer in the nation, with over 490 stores across the country. At Boot Barn, we say our customers feed America, build America, and protect America. With an uncompromising desire to support the local communities they serve, we proudly offer the broadest selection of cowboy boots, work boots, western wear, workwear, western-inspired fashion pieces, and outdoor gear to support the varying lifestyles of the people who make America so great.
Boot Barn is committed to honoring the traditions of the West and we are proud to support over 600 rodeos and local events across the nation every year.

 

BEX SUNGLASSES
Established in 2009, BEX is one of the leading product design and eyewear brands in the world. Chosen by customers for its superior comfort and affordability. The professional standard in lightweight eyewear design. BEX is known for consistent prize promotions. BEX believes in giving back to customers like no other eyewear company has in the history of the industry. The BEXtravaganza is one of the hallmark platforms to do just that. BEX continued on its success as the fastest growing eyewear company into apparel and accessories, offering men’s and women’s product lines that appeal to performance, outdoor active, and lifestyle consumers. Featured in Forbes, BEX is both grateful and energized by the overwhelming support of our loyal customers.
 

LANDSTROM’S ORIGINAL BLACK HILLS GOLD CREATIONS
The perpetual crown worn each year by Miss Rodeo America is the property of Landstrom’s Original Black Hills Gold Creations. A new crown was created in 2000 and was worn for the first time by Miss Rodeo America 2001. The new tiara is a duplicate of the two previous crowns, the first of which is now on display in the Professional Rodeo Cowboys Association Hall of Fame in Colorado Springs, Colorado. The second tiara is now retired at Landstrom’s headquarters in Rapid City, South Dakota. The crowns are made of Black Hills Gold, Alexandrites, Pearls, and other precious stones and have been made available to the Miss Rodeo America Pageant each year since 1965. In 2001, Landstrom’s increased its support to MRAI by providing financial assistance to pageant activities and presenting the reigning Miss Rodeo America a beautiful collection of Original Black Hills Gold Jewelry to complement the tiara.
 

LAS VEGAS EVENTS
Las Vegas Events is an official partner of the Miss Rodeo America organization, assisting with logistics for the Miss Rodeo America pageant each December. There are so many benefits to doing an event in Las Vegas. But the icing on the cake is working with Las Vegas Events. LVE’s 17-member staff has been developed to ensure each event is a success. They connect proven event producers, hotel properties, and sponsors, as well as provide all levels of support necessary, including marketing, event operations, venue selection, and overall coordination of support from the destination. Las Vegas is not only a great destination to hold an event, but the people responsible for assisting you ensure your experience will be a great one.
 

RESISTOL

For over six decades, Resistol has stood at the intersection of tradition and performance—shaping rodeo history, one cowboy hat at a time. From the arena to the winner’s circle, the name Resistol has long been synonymous with the rodeo cowboy as one of the first official sponsors of both the Professional Rodeo Cowboys Association (PRCA) and the Wrangler Nationals Final Rodeo (NFR), Resistol has played a foundational role in supporting the sport and the cowboys who live it. Today, Resistol is recognized as the Official Hat of the PRCA, the Wrangler NFR, and Miss Rodeo America. Without a doubt, the relationship between Resistol and rodeo has always been the “best all-around.”


MONTANA SILVERSMITHS
Montana Silversmiths signed their first sponsorship agreement with Miss Rodeo America, Inc., in August of 2001, making them a major sponsor of the organization. The beautiful Miss Rodeo America buckle, buckles for the runner-ups, a complete selection of jewelry items for the First Lady of Professional Rodeo to showcase throughout her reign, as well as financial support to the business operation, is included in their sponsorship with MRAI. Montana Silversmiths is dedicated to the exposure of their products within their exceptional dealer network, which includes over 5000 dealers in the United States. Miss Rodeo America, as a spokesperson for their products, will assist in furthering the marketing and promotional efforts of Montana Silversmiths.
 

PROFESSIONAL RODEO COWBOYS ASSOCIATION
The Professional Rodeo Cowboys Association (ProRodeo) is a proud sponsor of Miss Rodeo America. The ProRodeo sponsorship program includes hosting a luncheon during the annual pageant in Las Vegas. The program provides an essential opportunity for ProRodeo committees and contract personnel to interact with the Miss Rodeo America organization. ProRodeo and Miss Rodeo America work cooperatively through numerous appearances throughout the United States, as well as offering financial assistance and in-kind services to Miss Rodeo America. Visitors of the Pro Rodeo Hall of Fame and Museum of the American Cowboy and Museum of the American Cowboy are also welcomed to learn about the history of Miss Rodeo America through a branded exhibit area. To keep current with the PRCA news subscribe to the ProRodeo Sports News!
 

OF THE WEST
Created in 2020, Of The West is a job platform solely dedicated to positions and employees in the agriculture and western industries. From farm, ranch, and equine jobs to careers in western sports, ag business, and everything in between, Of The West was built to change the way people find jobs and hire employees in the agriculture and western industries. They proudly serve members of the ag and western industries from coast to coast, in both the United States and Canada, offering job postings for entry-level internships all the way through advanced full-time employment opportunities. Whether you’re looking to fill a full-time position, needing to fill-in seasonal work, wanting to bring on a summer intern, or on the hunt for a contract or agency-based position—Of The West brings the people of the west together to strengthen our workforce and ensure that American agriculture and all aspects of the beloved western industries, are alive and well.
 

SOUTH POINT HOTEL & CASINO
The South Point Hotel & Casino is the current host hotel of the Miss Rodeo America Pageant. Located on South Las Vegas Boulevard, the South Point is a prime location during the National Finals Rodeo for cowboys, cowgirls, and rodeo fans. Hosting the nightly buckle presentations, live NFR viewing parties, the Miss Rodeo America Pageant, and the National Finals Breakaway Roping, the South Point is home to both cowboys and cowgirls!
 

INGRAM QUARTER HORSES

Spur Cross Ranch, located in Gallatin Gateway, Montana, just outside of Bozeman, is the home of Ingram Quarter Horses. Ingram Quarter Horses has been breeding, raising, and training quality American Quarter Horses for over 25 years and is dedicated to producing top-quality horses with proven bloodlines. We currently breed to our own stallion, Peptoes, a red roan stallion by Peptoboonsmal, out of a producing daughter of the great Doc O’Lena. In addition to Peptoes, we breed to very select outside racing stallions such as Bodacious Dash, One Famous Eagle, and Hez Our Secret. Our broodmares are individually selected based not only on their bloodlines, but also on their conformation, disposition, color, and overall looks. All foals are mare-raised in the clear Montana blue sky and green grass pastures. The resulting offspring have been performers in a variety of areas, including the show arena, cutting horse competitions, barrel racing, and many solid ranch horses.

In addition to the quarter horses at Spur Cross Ranch, we also co-own Ruby Tuesday DNA, a broodmare by Peppy San Badger. Ruby Tuesday is an NCHA $200,000+ winner and dam of 33 foals, of which 19 are performers with earnings over $950,000. Ruby Tuesday DNA has produced performers sired by Dual Rey, High Brow Cat, Metallic Cat, and other top stallions.


COWBOYS & INDIANS MAGAZINE by TETON RIDGE

Teton Ridge is proud to join the Miss Rodeo America Pageant as a new sponsor, celebrating the grace, grit, and tradition that define the spirit of rodeo. As a brand dedicated to preserving and promoting Western heritage, Teton Ridge unites a family of iconic Western brands, including Cowboys & Indians Magazine—the premier lifestyle publication of the American West—and The Cowboy Channel, the official network of ProRodeo and home of the National Finals Rodeo.

Together, our mission is to honor the people, places, and passions that keep Western culture alive—from the rodeo arena to the ranch, the runway, and beyond. Partnering with Miss Rodeo America is a natural fit, as we share the same values of authenticity, hard work, and pride in the Western way of life.

We are proud to provide media coverage of the Miss Rodeo America Pageant and the red carpet at the highly anticipated Fashion Show, shining a spotlight on the remarkable young women who embody the elegance, confidence, and character of today’s Western leaders.

Through this partnership, Teton Ridge and Cowboys & Indians Magazine celebrate the achievements of Miss Rodeo America and the enduring spirit of the American West.

Copyright 2026. Miss Rodeo America. All Rights Reserved.